Which of the Following Statements Is True of Informational Advertising

Multiple Choice

Which of the following statements is true of informational advertising appeals?

A) Benefits that serve as the basis of these appeals are constant across product categories.
B) They work well for products but not for services.
C) Attributes that form the basis of these appeals vary from one product or service category to another.
D) Features, benefits, or attributes that serve as a basis for these appeals generally do not vary among different market segments.
E) They usually influence feelings, images, beliefs, and meanings about a product or servicE.Features, benefits, or evaluative criteria that are important to consumers and can serve as the basis of an informational/rational appeal vary from one product or service category to another as well as among various market segments.