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    Advertising and Promotion Study Set 1
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    Exam 9: Creative Strategy: Implementation and Evaluation
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    When an Advertiser Has Something Important or New to Announce
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When an Advertiser Has Something Important or New to Announce

Question 112

Question 112

Multiple Choice

When an advertiser has something important or new to announce to a target audience, a(n) _____ headline will be used.


A) direct
B) indirect
C) secondary
D) visual
E) affective

Correct Answer:

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