Multiple Choice
Advertisements that create feelings, meanings, images, or beliefs about a product or service that can be activated when consumers use it are known as _____ ads.
A) rational
B) transformational
C) consumer-generated
D) reminder
E) informational
Correct Answer:
Verified
Correct Answer:
Verified
Q92: Which of the following is a vital
Q93: Transformational advertising can differentiate a product or
Q94: A print ad for flood insurance lists
Q95: Endorsers promote a company or its products
Q96: The argument by famous advertising man David
Q98: The state of Colorado runs an ad
Q99: Dramatization is particularly well suited for _
Q100: According to McCann-Erickson's concept of emotional bonding,
Q101: A widely used advertising execution style for
Q102: _ advertising is sometimes used to create