According to McCann-Erickson's Concept of Emotional Bonding, the Strongest Relationship

Multiple Choice

According to McCann-Erickson's concept of emotional bonding, the strongest relationship that develops between a brand and a consumer is based on:

A) the product's benefits.
B) the brand's personality.
C) an emotional attachment to the brand.
D) rational motives.
E) the product's competitive advantage over similar products in the market.