Multiple Choice
Manten is a popular brand of hiking boots. Its advertisements emphasize the experience of conquering unfamiliar terrain in the wild. They portray vivid, captivating visuals of cliffs, rivers, and jungles. The campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. This approach is most likely an example of _____ advertising.
A) rational
B) transformational
C) consumer-generated
D) teaser
E) informational
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Marlboro used a cowboy to advertise its
Q37: An advertising execution technique that relies on
Q38: A personal computer manufacturer has developed a
Q39: An ad for a brand of tea
Q40: An ad for a vacation resort in
Q42: What is the main portion of text
Q43: Mr. Peanut from the Planters Nut Company's
Q44: During which stage of commercial production process
Q45: When deciding on the visual portion of
Q46: _ are words in the leading position