Marlboro Used a Cowboy to Advertise Its Cigarettes for a Number

Multiple Choice

Marlboro used a cowboy to advertise its cigarettes for a number of years. "The Marlboro Man" became a central character through which the company delivered its advertising message. This is an example of:

A) testimonial advertising execution technique.
B) demonstration advertising execution technique.
C) use of personality symbols in the execution of ads.
D) use of testimonials in the execution of ads.
E) use of ambassadors in the execution of ads.