Multiple Choice
An ad for a van shows how easily a small boy and his grandfather can get in and out of the vehicle. It also emphasizes the positioning of handles at appropriate places that make transit easier for older people. Which ad execution technique is being used in this ad?
A) Comparison
B) Demonstration
C) Scientific evidence
D) Straight-sell
E) Testimonial
Correct Answer:

Verified
Correct Answer:
Verified
Q61: The written version of a television commercial
Q62: The ultimate responsibility for determining whether an
Q63: A master recording of a music track
Q64: The physical arrangement of the various parts
Q65: An ad for Novell solutions targeting businesspeople
Q67: If consumers perceive MC-Cola as a drink
Q68: A(n) _ refers to the approach used
Q69: _ are catchy songs about a product
Q70: The proprietary research technique developed by McCann-Erickson
Q71: Advertisements that focus on the dominant attributes