Multiple Choice
An ad for Novell solutions targeting businesspeople used the headline, "ERP: Sound made by CIO when people see data they shouldn't." The actor playing the executive in the ad has a distressed, almost fearful look on his face. Which of the following execution techniques has been used in this ad?
A) Problem-solution execution
B) Slice-of-death advertising
C) Slice-of-life advertising
D) Reminder execution
E) Informational advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q60: Headlines that are very straightforward and informative
Q61: The written version of a television commercial
Q62: The ultimate responsibility for determining whether an
Q63: A master recording of a music track
Q64: The physical arrangement of the various parts
Q66: An ad for a van shows how
Q67: If consumers perceive MC-Cola as a drink
Q68: A(n) _ refers to the approach used
Q69: _ are catchy songs about a product
Q70: The proprietary research technique developed by McCann-Erickson