Multiple Choice
Research has shown that the first thing people look at in a print ad is the:
A) illustration.
B) visual.
C) body copy.
D) subhead.
E) headlinE.Research has shown the headline is generally the first thing people look at in a print ad, followed by the illustration.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q1: Which of the following is an advertising
Q2: Which of the following is true of
Q3: _ is an advertising execution technique often
Q4: When an advertiser cites technical information, such
Q6: Once a script for a television commercial
Q7: Which of the following is true of
Q8: The purpose of the dramatization technique is
Q9: The objective of an ad with a
Q10: The ad for an investment company opens
Q11: _ are secondary headlines that usually appear