Multiple Choice
_____ are secondary headlines that usually appear in a type size smaller than the main headline but larger than the body copy of a print ad.
A) Direct headlines
B) Indirect headlines
C) Storyboards
D) Story lines
E) Subheads
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q6: Once a script for a television commercial
Q7: Which of the following is true of
Q8: The purpose of the dramatization technique is
Q9: The objective of an ad with a
Q10: The ad for an investment company opens
Q12: The common techniques used to write direct
Q13: Advertising appeals that relate to consumers' social
Q14: An automobile manufacturer runs an advertisement proclaiming
Q15: The headline in an advertisement reads, "Introducing
Q16: The ad for F.N. Inc., an investment