Underneath the Headline, "Fully Loaded," in an Ad for Brett

Multiple Choice

Underneath the headline, "Fully Loaded," in an ad for Brett shotguns was written "Our most comprehensive line of autoloading shotguns ever." This second statement was printed in a typeface larger than the body copy but smaller than the headline. The second statement in the ad is an example of a(n) :

A) story line.
B) subhead.
C) jingle.
D) indirect headline.
E) noisE.In the above scenario, the second statement is an example of a subhead.While many ads have only one headline, it is also common to see print ads containing the main head and one or more secondary heads, or subheads.Subheads are usually smaller than the main headline but larger than the body copy.