Which of the Following Statements Describes a Potential Problem Associated

Multiple Choice

Which of the following statements describes a potential problem associated with indirect headlines in print ads?

A) They generate curiosity in readers, which takes attention away from the message.
B) They may not be provocative enough to direct a reader's attention to the rest of the message.
C) They avoid the use of questions or provocations.
D) They avoid the use of how-to statements.
E) They are often treated as subheads.