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    Advertising and Promotion Study Set 1
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    Exam 8: Creative Strategy: Planning and Development
  5. Question
    Divergence Refers to the Extent to Which the Various Elements
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Divergence Refers to the Extent to Which the Various Elements

Question 97

Question 97

True/False

Divergence refers to the extent to which the various elements of an ad are meaningful, useful, or valuable to the consumer.

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