According to James Webb Young, the Production of Creative Advertising

Multiple Choice

According to James Webb Young, the production of creative advertising ideas:

A) is a random process that cannot be taught.
B) must avoid bolting a brand to a consumer's clinching benefit.
C) must be primarily consumer-generated.
D) is a definitive process that can be learned and controlled.
E) has as many different routes as there are different forms of creativity.