Multiple Choice
The job of the creative team is challenging because:
A) advertisers and clients typically opt for mundane ad formulas.
B) every marketing situation is unique.
C) of the primacy effect in advertising.
D) of the recency effect in broadcast advertising.
E) advertising campaigns are generally considered expendablE.The job of the creative team is challenging because every marketing situation is different and each campaign or advertisement may require a different creative approach.
Correct Answer:

Verified
Correct Answer:
Verified
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