Which of the Following Is a Limitation of Ethnographic Research

Multiple Choice

Which of the following is a limitation of ethnographic research?

A) These studies are generally considered inapplicable to everyday situations.
B) In these studies, strong personalities can often wield undue influence.
C) In these studies, participants never recognize their behavior patterns and motivations.
D) These studies cost more to conduct than focus group studies.
E) These studies avoid observing consumers in their natural environment.