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    Advertising and Promotion Study Set 1
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    Exam 8: Creative Strategy: Planning and Development
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    At What Stage of the Creative Process Would Consumers in the Target
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At What Stage of the Creative Process Would Consumers in the Target

Question 103

Question 103

Multiple Choice

At what stage of the creative process would consumers in the target audience be asked to evaluate storyboards and animatics?


A) Preparation
B) Incubation
C) Verification
D) Illumination
E) Verdict

Correct Answer:

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