The Proponents of Creative Advertising Argue That

Multiple Choice

The proponents of creative advertising argue that:

A) the more information in the ad, the more effective the ad is.
B) the only purpose of advertising is to sell the product.
C) advertising should be designed to make consumers buy products that they do not want or need.
D) advertising should be designed to create an emotional bond between consumers and the brand or company.
E) advertising should break through the clutter by focusing on logos and products.