Psychographic Studies Are Used by Advertising Agencies To

Multiple Choice

Psychographic studies are used by advertising agencies to:

A) coordinate the work between the client and the agency personnel such as the creative team and media specialists.
B) provide creative personnel with a better understanding of general consumer trends.
C) determine how to allocate the advertising budget for the campaign.
D) understand specific problems clients have previously encountered while advertising various products and services.
E) determine the number of creative personnel required to carry out the advertising campaign conveniently and effortlessly.