Account Planning Plays an Important Role During Creative Strategy Development

Multiple Choice

Account planning plays an important role during creative strategy development by:

A) making sure the client knows the agency has the final say in deciding the strategy.
B) driving the process from the customers' point of view.
C) confirming the compliance of all advertisements with local, state, and FTC regulations.
D) determining whether the account should be accepted.
E) forecasting demand for the product category.