Daniel and Ronald Were Social Researchers Who Monitored Websites, Lurked

Multiple Choice

Daniel and Ronald were social researchers who monitored websites, lurked in chat rooms, and hung out in cyber cafés and observed how Internet users act. The users they observed considered the Internet a tool to augment traditional forms of communication. Daniel and Ronald conducted _____ research.

A) e-marketing
B) ethnographic
C) neuromarketing
D) focus group
E) out-group