Which of the Following Statements About Creative Strategy and Its

Multiple Choice

Which of the following statements about creative strategy and its execution is true?

A) A good creative strategy and execution guarantees a brand will exceed its sales objectives.
B) A good creative strategy never fails in reviving a declining brand.
C) Ads that are highly creative may not increase sales of a brand.
D) Companies have no trouble coming up with creative advertising that differentiates their brands from the competition.
E) Good creative strategy cannot help a struggling brand regain its former prominencE.Many companies have solid marketing and promotional plans and spend substantial amounts of money on advertising, yet have difficulty coming up with a creative campaign that will differentiate them from their competitors.However, just because an ad or commercial is creative or popular does not mean it will increase sales or revive a declining brand.Many ads have won awards for creativity but failed to increase sales.