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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    Marginal Analysis Assumes That Sales Are a Direct Result of Advertising
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Marginal Analysis Assumes That Sales Are a Direct Result of Advertising

Question 37

Question 37

True/False

Marginal analysis assumes that sales are a direct result of advertising and promotional expenditures and that this effect can be measured.

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