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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    In the Social Consumer Decision Journey, _____ Deals with Designing
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In the Social Consumer Decision Journey, _____ Deals with Designing

Question 34

Question 34

Multiple Choice

In the social consumer decision journey, _____ deals with designing the communications program.


A) benchmarking
B) monitoring
C) amplification
D) leading
E) responding

Correct Answer:

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