Arden's Task Is to Determine What Was Accomplished by His

Multiple Choice

Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl-siding cleanser. We can tell him that:

A) his task is impossible.
B) all he needs is the sales results to determine what the program accomplished.
C) his task could be made easier by setting specific communication objectives.
D) he requires just the post-promotional consumer awareness levels to determine what the program accomplished.
E) all he needs to do is measure the effectiveness of the media used for promoting the product.