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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
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    According to the IMC Planning Model, the Flow Between Communications
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According to the IMC Planning Model, the Flow Between Communications

Question 95

Question 95

Multiple Choice

According to the IMC planning model, the flow between communications analysis and budget determination is _____.


A) a two-way interaction
B) nonlinear
C) unidirectional
D) diagonal
E) top-down

Correct Answer:

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