Which of the Following Is True of Marketing Objectives

Multiple Choice

Which of the following is true of marketing objectives?

A) The only aim of a firm's marketing objectives revolves around buying the right media at the right price.
B) They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.
C) They are stated only in a company's communication plan.
D) They are statements of what various aspects of the IMC program will accomplish and how a message will be delivered to the target audience.
E) The only aim of a firm's marketing objective is to communicate information or a selling message about a product or service to the target audiencE.Marketing objectives are generally stated in the firm's marketing plan and are statements of what is to be accomplished by the overall marketing program within a given time period.Marketing objectives are usually defined in terms of specific, measurable outcomes such as sales volume, market share, profits, or return on investment.