According to DAGMAR, Advertising Objectives Should Be Written in Measurable

Multiple Choice

According to DAGMAR, advertising objectives should be written in measurable terms that specify:

A) a communications task, a target market, a benchmark starting point, a time period, and the degree of change sought.
B) a budget, a message strategy, a media plan, and the degree of carryover effect desired.
C) the reach, frequency, and point of wearout for the advertising messages.
D) the purchase motives, demographic composition, and buying habits of the target market.
E) sales potentials, market share, return on investment, and budget forecasts.