Which of the Following Is Considered a Major Criticism of the DAGMAR

Multiple Choice

Which of the following is considered a major criticism of the DAGMAR approach?

A) Its belief that the only relevant measure of advertising objectives is sales.
B) Its focus on using sales-based objectives rather than communications-based objectives.
C) Its inability to define what constitutes a good advertising objective.
D) Its reliance on the hierarchy of effects model.
E) Its lack of concern with the quantitative assessment of the impact on awareness.