According to the Concave-Downward Model

Multiple Choice

According to the concave-downward model:

A) the effects of advertising quickly begin to diminish.
B) the carryover effect is especially true for low-priced, frequently purchased consumer products.
C) sales decrease rapidly if the price is too high.
D) initial outlays of the advertising budget have little impact on sales.
E) sales are not directly related to the size of the advertising budget.