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    Advertising and Promotion Study Set 1
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    Exam 7: Establishing Objectives and Budgeting for the Promotional Program
  5. Question
    While Moving from the Base to the Tip of the Communication
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While Moving from the Base to the Tip of the Communication

Question 91

Question 91

Multiple Choice

While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product?


A) Awareness
B) Comprehension
C) Trial
D) Liking
E) Knowledge

Correct Answer:

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