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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
  5. Question
    According to the Persuasion Matrix, Which of the Following Is
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According to the Persuasion Matrix, Which of the Following Is

Question 13

Question 13

Multiple Choice

According to the persuasion matrix, which of the following is a dependable variable of the communications model?


A) Source
B) Message
C) Comprehension
D) Channel
E) Type of message appeal

Correct Answer:

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