An Ad Campaign to Convince People to Stop Smoking Features

Multiple Choice

An ad campaign to convince people to stop smoking features three teenagers bungee jumping off a bridge. When they reach the ground, each grabs a soda can, opens it, and takes a sip. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product than tobacco kills every third consumer." This ad is using a(n) _____ appeal.

A) comparative
B) irrational
C) leveling
D) fear
E) nonverbal