Which of the Following Statements Best Describes a Reason for Using

Multiple Choice

Which of the following statements best describes a reason for using comparative advertising?

A) It prevents a new market entrant from positioning itself against established brands.
B) It positions a brand in the evoked set of alternate brands that consumers consider.
C) It is perceived as more ethical than non-comparative ads.
D) It is generally not considered to be useful for new brands.
E) It is not permitted by the Federal Trade Commission.