Multiple Choice
Source attractiveness leads to persuasion through a process of _____, whereby a receiver is motivated to seek some type of relationship with the source and thus adopts similar beliefs, attitudes, preferences, or behavior.
A) internalization
B) identification
C) compliance
D) repositioning
E) comprehension
Correct Answer:

Verified
Correct Answer:
Verified
Q14: The owner of Elan Style Inc., a
Q15: An attractive model facilitates recognition of the
Q16: Information from ads presented in broadcast media
Q17: A fatal accident at the production facility
Q18: A direct mail piece advertising a collection
Q20: Marketers can try to capitalize on source
Q21: A(n) _ doesn't actually deliver a message
Q22: Mars Inc., an automaker, hires a popular
Q23: Information received from sources such as newscasters
Q24: _ is defined as an affection for