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    Advertising and Promotion Study Set 1
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    Exam 6: Source, Message, and Channel Factors
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    A Spokesperson Who Delivers an Advertising Message and Endorses a Product
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A Spokesperson Who Delivers an Advertising Message and Endorses a Product

Question 56

Question 56

Multiple Choice

A spokesperson who delivers an advertising message and endorses a product or service is known as a(n) :


A) direct source.
B) indirect source.
C) message shaper.
D) source mirage.
E) source echo.

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