Multiple Choice
A spokesperson who delivers an advertising message and endorses a product or service is known as a(n) :
A) direct source.
B) indirect source.
C) message shaper.
D) source mirage.
E) source echo.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q51: Which of the following statements best describes
Q52: If the target audience is opposed to
Q53: The _ is a promotional planning tool
Q54: Information from the Internet is self-paced, whereas
Q55: Which of the following media should be
Q57: An advertisement for Pete's Peanut Butter centers
Q58: Marketers should draw definite conclusions in their
Q59: Humorous messages are generally considered effective as
Q60: _ is the process where a receiver
Q61: Wearout may occur if consumers no longer