Which of the Following Statements Is True About Effective Communication

Multiple Choice

Which of the following statements is true about effective communication?

A) Advertising is an effective way of communication because marketers are able to tell consumers how to interpret their messages.
B) For effective communication, marketers must understand the meanings that consumers attach to words and symbols.
C) Effective integrated marketing communications is usually nonpersonal in nature.
D) Effective communication is unaffected by the reception environment.
E) The visual nature or color characteristic of an ad has no impact on effectiveness of communication.