As a Part of Their Creative Strategy, Advertisers of Vittle's

Multiple Choice

As a part of their creative strategy, advertisers of Vittle's Nuts use "Snippy-The Bunny" as the brand's symbol in its ad campaigns. Through this strategy, the company aims to enhance brand identification and recognition. In this scenario, Snippy is an example of a(n) :

A) visual image personality.
B) affective character.
C) selectively remembered personality.
D) high-involvement advertising appeal.
E) pseudo celebrity.