Which of the Following Is True of Buzz Marketing

Multiple Choice

Which of the following is true of buzz marketing?

A) It is an important part of company-generated marketing.
B) It uses print media as a primary communication channel, especially for high-end luxury goods.
C) It is considered synonymous with bait-and-switch marketing.
D) It is a systemized process that encourages people to speak favorably about a product.
E) It includes radio and television marketing.