Multiple Choice
The _____ of a communication is the person or organization that has information to share with another person or group of people.
A) essence
B) source
C) message
D) receiver
E) channel
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q76: With reference to ad execution thoughts, advertisers
Q77: An ad by the Minnesota State Tourism
Q78: The consumer decision journey framework views the
Q79: _ are thoughts that occur to a
Q80: Iconix supermarkets placed an insert in Tuesday's
Q82: Which of the following is true of
Q83: Male and older consumers tend to exert
Q84: The elaboration likelihood model (ELM) states that
Q85: Which of the following is true of
Q86: Consumers in an "active" shopping mode:<br>A)typically receive