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An Ad by the Minnesota State Tourism Department, Which Promotes

Question 77

Multiple Choice

An ad by the Minnesota State Tourism Department, which promotes Minnesota as a vacation destination was published in the Life Mode magazine. The ad includes a picture of a couple against a scenic backdrop. In this print ad, the source of the advertising message:


A) is the Minnesota State Tourism Department.
B) is the Life Mode magazine.
C) is the couple in the scenic picture.
D) is the slogan.
E) is the reader of the magazinE.In the above scenario, the Minnesota State Tourism Department is the source.The sender, or source, of a communication is the person or organization that has information to share with another person or group of people.The source may be an individual (say, a salesperson or hired spokesperson, such as a celebrity, who appears in a company's advertisements) or a nonpersonal entity (such as the corporation or organization itself) .

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