With Reference to Ad Execution Thoughts, Advertisers Are Interested in Consumers

Multiple Choice

With reference to ad execution thoughts, advertisers are interested in consumers' reactions to an ad because:

A) the image of a company is directly proportional to the number of advertisements it produces annually.
B) they want to segregate the target audience according to their cognitive reactions toward an advertisement.
C) affective reactions are an important determinant of advertising effectiveness.
D) it enables organizations to create suitable counterarguments.
E) it helps organizations determine the direction of the integrated marketing communications process.