menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising and Promotion Study Set 1
  4. Exam
    Exam 1: An Introduction to Integrated Marketing Communications
  5. Question
    Unexpected Touch Points Are Unanticipated References or Information About a Company
Solved

Unexpected Touch Points Are Unanticipated References or Information About a Company

Question 23

Question 23

True/False

Unexpected touch points are unanticipated references or information about a company or brand that a customer or prospect receives that is beyond the control of the organization.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q18: What is the major advantage of personal

Q19: Which of the following is a primary

Q20: Advertising done for the purpose of building

Q21: To respond to media fragmentation, marketers are

Q22: _ includes those marketing activities that provide

Q24: A(n) _ refers to each and every

Q25: Which of the following is an example

Q26: DG Loans, a mortgage lender, was charged

Q27: Venus Corp. is a company that sells

Q28: The integrated marketing communications (IMC) approach to

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines