Which of the Following Is a Primary Difference Between Publicity

Multiple Choice

Which of the following is a primary difference between publicity and advertising?

A) Unlike advertising, publicity is done only by retailers.
B) Unlike publicity, advertising does not utilize mass media.
C) Unlike advertising, publicity is not paid for by the sponsoring organization.
D) Unlike advertising, publicity is institutional in character.
E) Unlike publicity, advertising leads to less skepticism among consumers.