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    Advertising and Promotion Study Set 1
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    Exam 1: An Introduction to Integrated Marketing Communications
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    To Respond to Media Fragmentation, Marketers Are Increasing Their Spending
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To Respond to Media Fragmentation, Marketers Are Increasing Their Spending

Question 21

Question 21

Multiple Choice

To respond to media fragmentation, marketers are increasing their spending on:


A) mass media communication.
B) television advertising.
C) micromarketing.
D) mass production.
E) product packaging.

Correct Answer:

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