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    Consumer Behaviour Buying Having Being
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    Exam 9: Individual Decision-Making
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    The Presence of Too Many Product Options in the Marketplace
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The Presence of Too Many Product Options in the Marketplace

Question 67

Question 67

Multiple Choice

The presence of too many product options in the marketplace is referred to as ________.


A) purchase dilemma
B) consumer hyperchoice
C) pseudo-choice
D) hyperopia

Correct Answer:

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