When Is a Consumer Most Likely to Engage in Extended

Multiple Choice

When is a consumer most likely to engage in extended problem solving?

A) This decision mode is most common when the decision is related to the person's self-concept and the outcome has a high degree of risk.
B) This decision mode is most common when the decision is related to the person's past behaviour and product reinforcements.
C) This decision mode is most common when acceptable products are already contained within the consumer's evoked set.
D) This decision mode is most common when the decision is related to products that are considered to have low self-concept involvement.