Pepsi A.M.was Introduced onto a University Campus.It Was Both an Immense

Essay

Pepsi
A.M.was introduced onto a university campus.It was both an immense hit and a total failure.The product always sold out of the vending machines, but the consumption of coffee stayed the same and the sale of other Pepsi products declined.In terms of levels of categorisation, discuss what created the problem in the test market.
A.M.was positioned as a coffee substitute.In one test market, Pepsi