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Achieving a Sure-Cost Advantage Over Rivals Entails

Question 18

Multiple Choice

Achieving a sure-cost advantage over rivals entails


A) concentrating on the primary activities portion of the value chain and outsourcing all support activities.
B) being a first-mover in pursuing backward and forward integration and controlling as much of the industry value chain as possible.
C) selling a mostly standard product and increasing the scale of operation.
D) minimizing R&D expenses and paying below-average wages and salaries to conserve on labor costs.
E) producing a standard product, redesigning the product infrequently, and having minimal advertising.

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