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A Broad Differentiation Strategy Is Generally Not Suitable for Attaining

Question 16

Multiple Choice

A broad differentiation strategy is generally not suitable for attaining a competitive advantage when


A) buyer needs and preferences are too diverse to be fully satisfied by a standardized product.
B) few rivals are pursuing a similar differentiation approach.
C) products of rivals are weakly differentiated.
D) there are many ways to differentiate a product or a service and many buyers perceive these differences valuable.
E) technological change is fast-paced and competition revolves around rapidly evolving product features.

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